Image by fmc.nikon.d40 via FlickrArticles and press releases are two very useful search engine marketing strategies that many traders still use today. But unlike in the past that the press articles and can be easily found by the online community, the enormous number of articles and press releases today have made it more difficult for one who stood out from the rest. Now it's almost impossible that a press release about your new product or an article to be read by all.

However, many companies still send press releases and articles. Fact of the matter is, there are some articles and press releases are read by customers. Despite the heavy competition, there is still a way to reach their customers through the articles and press releases. The key is to create something that captures their attention and intrigued enough to investigate and go to your site, user profile, or information center.

Here are some tips on how to make an article or press release that are among the thousands of other articles and press releases:


Press releases and articles are also addressed. We know that. Do not write and publish something only for ourselves, we do so for the benefit of others, too. When marketing, press releases and articles are intended to be read by your target audience and keep in mind when creating the press release or article.

Know your target audience will allow you to write in a way that if you are "speaking their language." You know who to communicate to your target market and in the process of capturing their attention. It may include facts and information that you know would be beneficial to them and will therefore be of interest to them. You will also be able to optimize their press release or article to the definition of the best words to know what keywords your target audience is looking for.

Knowing who your target audience, you can research on what keywords to focus on optimizing your article or press release. Once you've found the key word for the best article or press release, that as a basis to write. Optimizing keywords through assistance with their ranking on search engines and crawlers can read press releases and articles. If your article or press an issue, and has perfected it very well, is very high rank in search engines.

You know there is a strong competition that exists. Thousands of pressure from the press and articles are sent via the Web through sites, e-mail, directories, and feeds. You have to do more than just write ... you need to write creatively! You have to think about how your article or press release can help customers better than the other articles and press releases. You need to give the public a reason why we should pick up your article or press release among the many thousands of others.

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Image via WikipediaWhere Do I Get Ideas?

That's the most common question I get from fellow writers looking to break into article marketing. The truth? Steal them.

Yes, you literally steal ideas and twist them a bit to make them fresh – make them yours.

That leads to another question, how do you make old ideas yours so that they're fresh, new and – dare I say – revolutionary?

Actually, it's not as tough as you may think. Here's a quick and easy formula I use for turning old content into something new:

1.Find an old text. Dust off articles, books and home-study courses from your industry and find content that may be useful to your audience. I know what you're thinking. “What about copyrights, Lisa?” Good question. Unless you plan to republish entire blocks of text from the source material, you won't run into any problems. See the following points to find out why.

2.Pull out key points. Look at the information and pull out the salient points that really jump out to you. I usually highlight the points that are exciting to me, and then I re-phrase those points by putting them into my own words.

3.Add your expertise. Under the key points, you'll want to share a bit of advice and expand on the main idea. The best way to do that is to share some of your experience. Tell an anecdote or story from when you handled a similar situation. For instance, when I was an editor at a large business-to-business newsletter publishing company, I often took several articles, pulled out the main ideas and combined the information to create one short, coherent article. You can do the same.

4.Raise your voice. To make sure you're using the source material as a point of reference only, consider reading your final article aloud. If it doesn't sound like something you'd say to a friend or colleague in the industry, re-write it. In my experience, that's the only way the article will ring true with your readers. Plus, you'll steer very clear of the copyright police – who, frankly, aren't really watching anyway. It's your audience you want to please.

Bottom line: Maybe they have heard this information before, but they haven't heard it from YOU – a battle-tested, shooting straight-from-the-hip expert.

It really is that simple. But it does take some practice. Find two long articles from your industry and boil them down to four or five key points. Then simply expand on those points by sharing stories and anecdotes from your experiences.

Try it and let me know how you make out. This is the best way to find so-called “fresh ideas.” When you look at it this way, new ideas are everywhere.

About The Author

Lisa Sparks, marketing expert, is finally revealing every article writing trick, tip, idea, strategy and tactic she's learned over her 16-year career as an editor and marketing geek. More free advice at: http://www.ArticleSecretsRevealed.com.

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