By Kevin D Browne

So what is the best way to become a copywriter? Is there a suggested pathway that virtually guarantees success at finding one of the greatest jobs there is?

Yes and no.

The yes part is relatively easy to answer. The best way to become a copywriter while in school is to EXPOSE yourself to as many different courses as you can. Seriously. Sounds like a wishy washy answer but it most certainly is not. By exposing yourself do radically different types of learning, you'll have a dramatically larger toolbox from which to draw from when you do get into the copywriter ranks. In effect, you'll have more weapons to fire. And that's a great thing.

As far as the no part of the answer...things get more complicated because some people are 100% ready to start putting the finishing touches on their spec portfolios after school while others need to go to advertising 'finishing schools' like SVA in NYC or th Art Institute in California to really put the white glove treatment on the work in their books.

As for me, I attended college in New England and studied Economics of all things with a minor in psychology (thought that would do the trick in terms of diversifying my thoughts) and then I headed to Los Angeles where I took five or six courses at different 'finishing schools.' And after winning several awards at the student level in LA, I landed my first job at a small shop called Kresser Stein Robaire.

For me, that was the best way to become a copywriter. For you, a different approach might just be your ticket. But the one thing I want to reemphasize is that you should never, ever, stop exposing yourself to as many different possibilities of learning. It will keep you creative when you become a big heavy hitter and write a Super Bowl spot or two!

To learn EXACTLY how you can learn the best way to become a copywriter, visit Kevin's Browne's new site: And bring a notebook and a pen with you!

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