by: Judy Cullins
Why write an eBook?
You want ongoing, lifelong multiple streams of income. You want to raise your credibility and trust ratings with clients or customers. You want to get your message out so the world can be a better place.
You want to spend only a little time on it. (Would you be willing to spend 4 hours a week?) You want to get it out fast (Would 4-8 weeks be OK?) You want to market for a low-cost investment. And, for some of you, you are ready to be innovative and even take a small risk to get your eBook read by hundreds of thousands, rather than hundreds!
Where are you now?
You have an idea for your eBook; you have a lot of ideas! Take a moment and decide which one you are most passionate about now and will be for the next year or two. Focus on one great idea, where you know what the audience needs or wants-- your solutions to their problem.
Or, do you have your eBook well on its way, but aren't finished. You need advice on how to get it done, what to include, what to leave out, what's needed to publish (not much!), and how to distribute it to pull continuous monthly sales that can be 1/2 your income.
Who Should Write an eBook?
If you want to share your unique message world-wide to help people create a better life.
If you are ready to invest a little to reap a great deal.
If you are a business person who want to expand your business and be a leader in your field.
If you are willing to move much faster than traditional publishing to sell faster, more, and create more cash flow for marketing.
What do I Need to Know Before I write this eBook?
1. To help make your eBook successful apply the essential "Nine Hot-Selling Points." These include cover, title, table of contents, thesis, "60 second tell and sell," one preferred audience, introduction and the back cover.
Why? Every part of your book can be a sales tool. When you include the above "hot-selling points" you will have a roadmap to guide you to writing a focused, organized, compelling book that will cut your editing time in half..
2. You need to know how to write a focused, organized, chapter each time. Think format. Each non-fiction book chapter needs a hook in its introduction, a few questions to address where your reader is now. Its middle part consists of stories, analogies, tips, and how-to's, Make your ending motivate your reader to want to go to the next chapter and feel satisfied with the present one.
Use the "Fast-Forward Writing Technique" that compels your reader to read all of the chapter, the next ones, and finish the book. Now you have a 24/7 sales team member that will shout your book's praises.
.Designing every chapter and knowing your "Essential Nine Hot Selling Points" before you write bring out your best writing that is clear, easy to read, and inspiring to your readers. These techniques will bring thousands of buyers rather than hundreds..
Judy Cullins c. 2005
About The Author
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of Write Your eBook or Other Short Book Fast and 10 others, she offers free help through her 2 monthly ezines, "The Book Coach Says. . .," and "Business Tip of the Month." at www.bookcoaching.com. Email her at Judy@bookcoaching.com or Cullinsbks@aol.com Phone: 619/466-0622 -- Orders: 866/200-9743
