Image by fmc.nikon.d40 via FlickrArticles and press releases are two very useful search engine marketing strategies that many traders still use today. But unlike in the past that the press articles and can be easily found by the online community, the enormous number of articles and press releases today have made it more difficult for one who stood out from the rest. Now it's almost impossible that a press release about your new product or an article to be read by all.

However, many companies still send press releases and articles. Fact of the matter is, there are some articles and press releases are read by customers. Despite the heavy competition, there is still a way to reach their customers through the articles and press releases. The key is to create something that captures their attention and intrigued enough to investigate and go to your site, user profile, or information center.

Here are some tips on how to make an article or press release that are among the thousands of other articles and press releases:


Press releases and articles are also addressed. We know that. Do not write and publish something only for ourselves, we do so for the benefit of others, too. When marketing, press releases and articles are intended to be read by your target audience and keep in mind when creating the press release or article.

Know your target audience will allow you to write in a way that if you are "speaking their language." You know who to communicate to your target market and in the process of capturing their attention. It may include facts and information that you know would be beneficial to them and will therefore be of interest to them. You will also be able to optimize their press release or article to the definition of the best words to know what keywords your target audience is looking for.

Knowing who your target audience, you can research on what keywords to focus on optimizing your article or press release. Once you've found the key word for the best article or press release, that as a basis to write. Optimizing keywords through assistance with their ranking on search engines and crawlers can read press releases and articles. If your article or press an issue, and has perfected it very well, is very high rank in search engines.

You know there is a strong competition that exists. Thousands of pressure from the press and articles are sent via the Web through sites, e-mail, directories, and feeds. You have to do more than just write ... you need to write creatively! You have to think about how your article or press release can help customers better than the other articles and press releases. You need to give the public a reason why we should pick up your article or press release among the many thousands of others.

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Image via Wikipedia by: Simone Mary

The task of getting published is one of the daunting aspects of writing. This can be difficult, if you want to get published by a traditional publishing house. It's not as difficult if you want to self-publish. In this article I will share with you the steps involved in getting your work published either traditionally or through self-publishing.

Mainstream publishers are often reluctant to accept work from young writers as anyone under 18 cannot sign a contract on their own and will require parental involvement. That is not to say you cannot submit to them but make sure your work is of high quality as you will be competing with adult writers. There are also several publishers that cater specifically to young writers, for a list of these, check out the book THE YOUNG WRITER'S GUIDE TO GETTING PUBLISHED. There are also several sites on the web that accept work from young writers such as http://stonesoup.com and Merlyn's pen. Make sure you edit your work thoroughly and follow the submission guidelines for publishers carefully. Some publishers prefer that you send a query letter only at first describing your project. The query letter should be only one page long. If it is longer than that a busy editor will likely just throw it to one side. Think of the back cover summary yo!

u see on most books you buy, try to summarize what your book is about in a few words. This can be difficult but it must be done and done in a way that grabs an editor's attention. Some publishers will allow you to submit a query letter and a few chapters of your work or your entire book. It is important that you use the correct font, you can't go wrong with courier new 12 pt and a double spaced manuscript. The query letter can use the same font but there is no need to double space it.

Let's now take a look at self publishing. Self publishing has become quite easy with the advent of self publishers like Lulu. At http://lulu.com you can publish your work for free. However lulu does take a small commission of anything you sell. Lulu also sells ISBN's for around $100 U.S. dollars. An ISBN will make your book available for international sale. It will become available to places like http://Amazon.com, Barnes and Noble and hundreds of other distributors worldwide. When you self publish you set your own price and your age never becomes a factor as it will be with some traditional publishers. If you decide to self publish everything falls into your hands, from editing to formatting. Lulu provides several services for these publishing details, however the costs can add up for young writers. The good news is that with patience and determination you can do it yourself. Lulu provides !
templates for formatting your book. If you can find a teacher, friend or parent to help you with editing you are well on your way without breaking the bank. Lulu makes making your book cover as easy as possible although you are responsible for finding your own image if you do not wish to use their images.

Finally, there is nothing like seeing your work in print and the opportunities for young writers are greater than ever.


About The Author
Simone Mary is a teacher, writer and artist. She is the author of the eBook WRITING A STORY? WHAT EVERY WRITER SHOULD KNOW, for more writing strategies and for a free copy of the eBook GET ON THE HONOR ROLL-TEST AND EXAM TAKING TIPS THAT WORK visit http://www.thereadingandwritingshop.com

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Image via Wikipedia by: Trevor Johnson

So you've decided that history (or at least your friends and family) need to read your memoir. Just how do you go about starting to write your memoirs?

Start by deciding whether you are going to write about your whole life or just selected parts of it. In part, the decision will be made by how much you have experienced in your life and how old you are. Film stars and politicians often release more than one set of memoirs as their careers progress.

Then move onto an outline. Producing this will make sure that you don't forget to include important parts of your life. You're not looking for lots of detail at this stage, just making sure that you include all the important events that you want to talk about in your memoir. It may be worth making some headings such as "school years" or age ranges to help prompt you with doing this.

Dust off the cobwebs of your memory.

Look through old photographs. If you kept a diary that you actually wrote things in, read through this to help recall the different events in your life.


Talk to friends and family. Most of them will have certain events in your life lodged firmly in your mind. If your parents or grandparents are still alive, talk to them as they'll almost certainly have memories of your formative years that have slipped from your conscious mind completely.

Read over your CV or resume. This likely gives important milestones in your life and could well trigger your memories.

At this stage, you're looking for anything that will help you to remember the things you have done in your life. It's a bit like pulling teeth at first - the memories have been gathering dust in the canyons of your mind for years - but the more you do this, the more you'll start to recall.

Are you going to write or speak your memoirs?

There's software out there which will transcribe your speech and "write" your memoir for you. Depending on whether you are a good typist or not, this could be worth investigating. Or, if you prefer, you could just record your memoir and then pay a transcription service to type it up for you at a later date.

When you are writing, don't be tempted to edit yourself. Editing is a separate process and will stop the flow of words that you are speaking or typing. Just let the words flow onto the paper or screen (sometimes called a brain dump!) and then edit them at a later stage. You'll be pleasantly surprised at how little editing is needed when you work this way and how much your "voice" comes out in the words.

Once everything is complete, the decision is then how to publish your work. Whilst there are vanity publishers who will charge a fee to produce your book, that's not something I'd recommend. Instead, use one of the "print on demand" services like Lulu or Cafe Press to get your book professionally printed at an affordable price in quantities as low as just one.


About The Author
Trevor Johnson

Get more tips on writing a memoir and start the process of writing a memoir at http://www.squidoo.com/writingmemoir

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by: Steve Manning

Here's a string of tips on writing a book. They're brief, succinct and very useful. These tips on writing a book have been designed to get you up and writing your book as quickly as possible.

They'll help you start writing, continue writing and finish writing your book. Your manuscript will be ready for the agent, or the publisher, or on its way to self publishing success.

Here are your tips on writing a book:

Image via WikipediaYou can't start writing your book and continue writing until the book has been written. It's too big a job. It's going to take you a few days. Probably a couple of weeks.

People take years to write their book because they go at the task sporadically. You've got to write every day. If you don't, you find yourself having written nothing for months at a time.

Your book writing success or failure depends largely on the outlining process. Create an outstanding outline for your book and you're writing task becomes easy. You should know exactly what happens on every page before you start writing your first word.

If you think you can write your book by being spontaneously creative as you write, you're wrong. You're welcome to try, just about every novice author does. But I'd bet money it won't work for you. Create the exhaustive outline.

Your outline should consist of a series of questions: What does the library look like, how is she dressed, why does he feel so angry, what does she do when she reaches the house. It's simply easier to write in response to a question than it is to write in response to a statement.

Spend a short time writing to answer each question. Just a few minutes. You don't want this to become a protracted bunch of puff. You want real story.

Don't stop until the book is finished. There's a real tendency to stop and edit the work that you've just completed. After all, editing is a lot easier to do than the actual writing. So you can feel that you're still working, but it won't be as difficult. Don't do it! Keep writing until the book is finished.

Give yourself a period for writing and stick to that amount of time come hell or high water. Even if it's just 15 minutes a day. Initially you're just going for the discipline. Eventually you'll get the writing quality as well, but the discipline is most important factor for the completion of your work in the shortest amount of time possible.

Doing research for your book writing can be fun. But don't do it until after the book is written. If you come to a point where you've got to get a piece of information that you don't have in you head, just put down an asterisk and keep the flow of the book going. After the manuscript is finished, you can look back for all those asterisks and get just the information you need.

About The Author
Steve Manning is a master writer showing thousands of people how they can write their book faster than they ever thought possible. Here's your free Special Report, http://www.WriteABookNow.com/main.html

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Image via WikipediaWhere Do I Get Ideas?

That's the most common question I get from fellow writers looking to break into article marketing. The truth? Steal them.

Yes, you literally steal ideas and twist them a bit to make them fresh – make them yours.

That leads to another question, how do you make old ideas yours so that they're fresh, new and – dare I say – revolutionary?

Actually, it's not as tough as you may think. Here's a quick and easy formula I use for turning old content into something new:

1.Find an old text. Dust off articles, books and home-study courses from your industry and find content that may be useful to your audience. I know what you're thinking. “What about copyrights, Lisa?” Good question. Unless you plan to republish entire blocks of text from the source material, you won't run into any problems. See the following points to find out why.

2.Pull out key points. Look at the information and pull out the salient points that really jump out to you. I usually highlight the points that are exciting to me, and then I re-phrase those points by putting them into my own words.

3.Add your expertise. Under the key points, you'll want to share a bit of advice and expand on the main idea. The best way to do that is to share some of your experience. Tell an anecdote or story from when you handled a similar situation. For instance, when I was an editor at a large business-to-business newsletter publishing company, I often took several articles, pulled out the main ideas and combined the information to create one short, coherent article. You can do the same.

4.Raise your voice. To make sure you're using the source material as a point of reference only, consider reading your final article aloud. If it doesn't sound like something you'd say to a friend or colleague in the industry, re-write it. In my experience, that's the only way the article will ring true with your readers. Plus, you'll steer very clear of the copyright police – who, frankly, aren't really watching anyway. It's your audience you want to please.

Bottom line: Maybe they have heard this information before, but they haven't heard it from YOU – a battle-tested, shooting straight-from-the-hip expert.

It really is that simple. But it does take some practice. Find two long articles from your industry and boil them down to four or five key points. Then simply expand on those points by sharing stories and anecdotes from your experiences.

Try it and let me know how you make out. This is the best way to find so-called “fresh ideas.” When you look at it this way, new ideas are everywhere.

About The Author

Lisa Sparks, marketing expert, is finally revealing every article writing trick, tip, idea, strategy and tactic she's learned over her 16-year career as an editor and marketing geek. More free advice at: http://www.ArticleSecretsRevealed.com.

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by: Judy Cullins

Why write an eBook?

You want ongoing, lifelong multiple streams of income. You want to raise your credibility and trust ratings with clients or customers. You want to get your message out so the world can be a better place.

You want to spend only a little time on it. (Would you be willing to spend 4 hours a week?) You want to get it out fast (Would 4-8 weeks be OK?) You want to market for a low-cost investment. And, for some of you, you are ready to be innovative and even take a small risk to get your eBook read by hundreds of thousands, rather than hundreds!

Where are you now?

You have an idea for your eBook; you have a lot of ideas! Take a moment and decide which one you are most passionate about now and will be for the next year or two. Focus on one great idea, where you know what the audience needs or wants-- your solutions to their problem.

Or, do you have your eBook well on its way, but aren't finished. You need advice on how to get it done, what to include, what to leave out, what's needed to publish (not much!), and how to distribute it to pull continuous monthly sales that can be 1/2 your income.

Who Should Write an eBook?

If you want to share your unique message world-wide to help people create a better life.

If you are ready to invest a little to reap a great deal.

If you are a business person who want to expand your business and be a leader in your field.

If you are willing to move much faster than traditional publishing to sell faster, more, and create more cash flow for marketing.

What do I Need to Know Before I write this eBook?

1. To help make your eBook successful apply the essential "Nine Hot-Selling Points." These include cover, title, table of contents, thesis, "60 second tell and sell," one preferred audience, introduction and the back cover.

Why? Every part of your book can be a sales tool. When you include the above "hot-selling points" you will have a roadmap to guide you to writing a focused, organized, compelling book that will cut your editing time in half..

2. You need to know how to write a focused, organized, chapter each time. Think format. Each non-fiction book chapter needs a hook in its introduction, a few questions to address where your reader is now. Its middle part consists of stories, analogies, tips, and how-to's, Make your ending motivate your reader to want to go to the next chapter and feel satisfied with the present one.

Use the "Fast-Forward Writing Technique" that compels your reader to read all of the chapter, the next ones, and finish the book. Now you have a 24/7 sales team member that will shout your book's praises.

.Designing every chapter and knowing your "Essential Nine Hot Selling Points" before you write bring out your best writing that is clear, easy to read, and inspiring to your readers. These techniques will bring thousands of buyers rather than hundreds..

Judy Cullins c. 2005

About The Author

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of Write Your eBook or Other Short Book Fast and 10 others, she offers free help through her 2 monthly ezines, "The Book Coach Says. . .," and "Business Tip of the Month." at www.bookcoaching.com. Email her at Judy@bookcoaching.com or Cullinsbks@aol.com Phone: 619/466-0622 -- Orders: 866/200-9743

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