Image by fmc.nikon.d40 via FlickrArticles and press releases are two very useful search engine marketing strategies that many traders still use today. But unlike in the past that the press articles and can be easily found by the online community, the enormous number of articles and press releases today have made it more difficult for one who stood out from the rest. Now it's almost impossible that a press release about your new product or an article to be read by all.

However, many companies still send press releases and articles. Fact of the matter is, there are some articles and press releases are read by customers. Despite the heavy competition, there is still a way to reach their customers through the articles and press releases. The key is to create something that captures their attention and intrigued enough to investigate and go to your site, user profile, or information center.

Here are some tips on how to make an article or press release that are among the thousands of other articles and press releases:


Press releases and articles are also addressed. We know that. Do not write and publish something only for ourselves, we do so for the benefit of others, too. When marketing, press releases and articles are intended to be read by your target audience and keep in mind when creating the press release or article.

Know your target audience will allow you to write in a way that if you are "speaking their language." You know who to communicate to your target market and in the process of capturing their attention. It may include facts and information that you know would be beneficial to them and will therefore be of interest to them. You will also be able to optimize their press release or article to the definition of the best words to know what keywords your target audience is looking for.

Knowing who your target audience, you can research on what keywords to focus on optimizing your article or press release. Once you've found the key word for the best article or press release, that as a basis to write. Optimizing keywords through assistance with their ranking on search engines and crawlers can read press releases and articles. If your article or press an issue, and has perfected it very well, is very high rank in search engines.

You know there is a strong competition that exists. Thousands of pressure from the press and articles are sent via the Web through sites, e-mail, directories, and feeds. You have to do more than just write ... you need to write creatively! You have to think about how your article or press release can help customers better than the other articles and press releases. You need to give the public a reason why we should pick up your article or press release among the many thousands of others.

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Image via Wikipedia by: Simone Mary

The task of getting published is one of the daunting aspects of writing. This can be difficult, if you want to get published by a traditional publishing house. It's not as difficult if you want to self-publish. In this article I will share with you the steps involved in getting your work published either traditionally or through self-publishing.

Mainstream publishers are often reluctant to accept work from young writers as anyone under 18 cannot sign a contract on their own and will require parental involvement. That is not to say you cannot submit to them but make sure your work is of high quality as you will be competing with adult writers. There are also several publishers that cater specifically to young writers, for a list of these, check out the book THE YOUNG WRITER'S GUIDE TO GETTING PUBLISHED. There are also several sites on the web that accept work from young writers such as http://stonesoup.com and Merlyn's pen. Make sure you edit your work thoroughly and follow the submission guidelines for publishers carefully. Some publishers prefer that you send a query letter only at first describing your project. The query letter should be only one page long. If it is longer than that a busy editor will likely just throw it to one side. Think of the back cover summary yo!

u see on most books you buy, try to summarize what your book is about in a few words. This can be difficult but it must be done and done in a way that grabs an editor's attention. Some publishers will allow you to submit a query letter and a few chapters of your work or your entire book. It is important that you use the correct font, you can't go wrong with courier new 12 pt and a double spaced manuscript. The query letter can use the same font but there is no need to double space it.

Let's now take a look at self publishing. Self publishing has become quite easy with the advent of self publishers like Lulu. At http://lulu.com you can publish your work for free. However lulu does take a small commission of anything you sell. Lulu also sells ISBN's for around $100 U.S. dollars. An ISBN will make your book available for international sale. It will become available to places like http://Amazon.com, Barnes and Noble and hundreds of other distributors worldwide. When you self publish you set your own price and your age never becomes a factor as it will be with some traditional publishers. If you decide to self publish everything falls into your hands, from editing to formatting. Lulu provides several services for these publishing details, however the costs can add up for young writers. The good news is that with patience and determination you can do it yourself. Lulu provides !
templates for formatting your book. If you can find a teacher, friend or parent to help you with editing you are well on your way without breaking the bank. Lulu makes making your book cover as easy as possible although you are responsible for finding your own image if you do not wish to use their images.

Finally, there is nothing like seeing your work in print and the opportunities for young writers are greater than ever.


About The Author
Simone Mary is a teacher, writer and artist. She is the author of the eBook WRITING A STORY? WHAT EVERY WRITER SHOULD KNOW, for more writing strategies and for a free copy of the eBook GET ON THE HONOR ROLL-TEST AND EXAM TAKING TIPS THAT WORK visit http://www.thereadingandwritingshop.com

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by: Steve Manning

Here's a string of tips on writing a book. They're brief, succinct and very useful. These tips on writing a book have been designed to get you up and writing your book as quickly as possible.

They'll help you start writing, continue writing and finish writing your book. Your manuscript will be ready for the agent, or the publisher, or on its way to self publishing success.

Here are your tips on writing a book:

Image via WikipediaYou can't start writing your book and continue writing until the book has been written. It's too big a job. It's going to take you a few days. Probably a couple of weeks.

People take years to write their book because they go at the task sporadically. You've got to write every day. If you don't, you find yourself having written nothing for months at a time.

Your book writing success or failure depends largely on the outlining process. Create an outstanding outline for your book and you're writing task becomes easy. You should know exactly what happens on every page before you start writing your first word.

If you think you can write your book by being spontaneously creative as you write, you're wrong. You're welcome to try, just about every novice author does. But I'd bet money it won't work for you. Create the exhaustive outline.

Your outline should consist of a series of questions: What does the library look like, how is she dressed, why does he feel so angry, what does she do when she reaches the house. It's simply easier to write in response to a question than it is to write in response to a statement.

Spend a short time writing to answer each question. Just a few minutes. You don't want this to become a protracted bunch of puff. You want real story.

Don't stop until the book is finished. There's a real tendency to stop and edit the work that you've just completed. After all, editing is a lot easier to do than the actual writing. So you can feel that you're still working, but it won't be as difficult. Don't do it! Keep writing until the book is finished.

Give yourself a period for writing and stick to that amount of time come hell or high water. Even if it's just 15 minutes a day. Initially you're just going for the discipline. Eventually you'll get the writing quality as well, but the discipline is most important factor for the completion of your work in the shortest amount of time possible.

Doing research for your book writing can be fun. But don't do it until after the book is written. If you come to a point where you've got to get a piece of information that you don't have in you head, just put down an asterisk and keep the flow of the book going. After the manuscript is finished, you can look back for all those asterisks and get just the information you need.

About The Author
Steve Manning is a master writer showing thousands of people how they can write their book faster than they ever thought possible. Here's your free Special Report, http://www.WriteABookNow.com/main.html

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Image by louder via FlickrTraditionally, journalists have more or less worked alone. Journalists in both the news business and feature writers for magazines typically will develop their stories, dig up their leads, conduct their interviews and draft the final product themselves. In the newspaper business, major stories will sometimes become collaborative efforts where several reporters are working on aspects of a story and their work is edited into a single piece, published under multiple bylines.


Communicating with a journalist was generally a haphazard affair, placing a call to a switchboard or desk and leaving a message. Today, major newspapers all have websites and provide email addresses for most of their journalists and nearly all of their columnists. People who write columns and opinion pieces are generally more open to communicating with the public because their work is often designed to generate controversy and feedback is important. Occasionally columnists will find ideas for new topics in the email traffic they receive, or will write about the heavy response they received on a particular piece.

A journalist with some initiative can take this communications process one step further by setting up a personal website. That site can serve several purposes: all of them require some work. The function of the site depends, to some degree, on the amount of time the journalist is willing to devote to it. A working reporter may also have to negotiate permission to engage in some online publishing of his own with the editorial staff of the paper or magazine that employs him.

Internet blogs have made some opinionated people in this country powerful and well known, just by virtue of their daily journaling. A working journalist could set up a blog for which he could provide occasional entries, relating to his work or to other news stories or totally unrelated subjects. The value of a blog is that it provides the opportunity for open dialogue among all who wish to log on and participate. Name recognition can be meaningful to some journalists and blogging is one way to develop "viral" recognition by inviting communication. Many people will be attracted to the opportunity to communicate with someone who gets paid to publish.

Blogs can develop story lines for topics for journalists, particularly columnists and feature writers. They can help a professional writer build a persona that doesn't enter into the straight journalism he produces on the job. A personal blog is a way to build a public and well rounded profile that the constraints of a traditional journalism job don't usually allow.

A personal website can also provide the journalist an opportunity to showcase a "profile" of work that is unrelated to the job, or at least has gone unpublished by the employer. Here again, there is a fine line between what the journalist can do online - which is essentially public exposure - and what the requirements of exclusivity on the job may be. But if a journalist has ventured into fiction, a personal website is a great way to put it out there for exposure.

If the goal is a publishing opportunity for fictional work, the website may be a way to short circuit the formal submission rules for fictional work that magazines and book publishers maintain. An established journalist is already a professional writer. Asking a book publishing editor or potential agent to look at product posted on a website is much easier than engaging in the formal process.

About The Author
Madison Lockwood is a customer relations associate for http://www.apollohosting.com. She helps clients understand how a website may benefit them both personally and professionally. Apollo Hosting provides website hosting, ecommerce hosting, & VPS hosting to a wide range of customers.

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Web writing is a good gig. I make $30 an hour writing at home. And although I sometimes wish my only companion during the workday were not run on electricity, I like my job. I wake up most mornings excited about what I am doing.

Steps to Getting Started Writing for the Web

For those of you who would like to write for the web, here are some things I did to land a job that you should be able to do also:


1. Get general writing experience. I wrote a little food column and a few feature articles for our local paper. This is a paper where the most interesting sections are the obituary and the arrest reports, so it doesn’t need to be the Washington Post.

2. Learn everything you can about search engine optimization (SEO). SEO is what needs to be done to have the search engines like a Web site, i.e., give it high ranking. The book I read was Search Engine Optimization for Dummies by Peter Kent. Although anything published on computers is generally obsolete by the time it is published, this book is still relevant and will give you a good idea what SEO is about. I would start with the book and then look on the net for additional, updated information.

3. Learn how to write for the Web. In addition to writing in a way that attracts the search engines, Web content writers need to write for the impatient folks who will surf the net. All of the information you need to learn how to so this is on the internet. It can mostly be boiled down to the following: a) surfers scan and don’t read; b) use bullets, lists, and bold to set off the important points (and the key words for SEO); c) keep it short (between 250 and 600 words) and relevant; d) surfers want information not a lot of marketing mumbo-jumbo; e) write short paragraphs; and f) use headings, preferably with key words in them.

4. Learn Basic HTML/XHTML. The content you write for the Web is coded with HTML/XHTML. If you are going to be the one to actually add the content to the Web site, you will most likely be using a content management tool (CTM). These usually require the user to manually code in some HTML/XHTML. I would suggest going through a book that will take you through the process of writing XHTML. You will also need a book for a reference, which may or may not be the same book you used to learn the basics. There are also tutorials at www.w3schools.com that are good. In fact, you may want to start there and see how it goes.

5. Write the content for a Web site, even if you don’t get paid. You have to start somewhere. Ask non-profit organizations, relatives, and friends if they would like you to write Web content for them.

6. If possible, write for an industry you are familiar with. If you know the industry, you will have a better chance getting a job writing for the industry. The more experience and/or education in an area the better.

7. Write a sample Web page to send with your resume. When you send out your resume, include a sample Web page, preferably one relevant to the industry. For my Web page, I researched a topic for a couple of hours on the Web and then wrote the page using everything I had learned about Web writing and SEO. Throughout the sample Web page, I made notes in red explaining what I was doing. For example, “[Note: The search engines give more weight to bulleted items.]” or “[Note: Important key words should be used at the top of the page, preferably in the page title.].” This is, I think, the best way to let people know you have a firm grasp of writing for the Web and SEO.

Sample Web-writing Page

I hope this has been helpful to some of you. I have built a page on the Web site I am working on to give you an idea how to write a sample web page. The page is a food poisoning attorney/lawyer page, and it can be found at www.pritzkerlaw.com/Food_Poisoning_Attorney. Look for the following and think about where you would make your notes in red:

• Key words in page title (in light orange)

• Key words in headings for SEO

• Headings for easy scanning

• Bullets to set apart important information

• Content-rich links (no “click here” links)

• Content-rich links for scanning purposes

• The words “free consultation” in bold to make sure someone who is scanning the page will see them.

The Web site is still a work in progress. I have to work around a bad content management tool that doesn’t write valid code, doesn’t give me access to the key word meta content (an SEO issue), and unduly limits the length of my description meta content (another SEO issue). I also have to use caution when writing because, in addition to copyright and other legal issues, we have to consider legal ethics. Also, Fred Pritzker, the excellent lawyer I am working for, wants the site to be a legal resource and not obnoxiously over-sell him. I am still learning how to balance everything. For example, the page I sent you to above is quite heavy on marketing. Most pages, however, are actually a bit too long and are almost purely informational (See, for example, www.pritzkerlaw.com/ecoli).

About The Author

Kathy Will is a freelance Web writer who can usually be found shivering at her computer in Minnesota. Her current project is http://www.pritzkerlaw.com, a legal resource for injured people.

You are free to publish this article on the internet. You must, however, not alter any of the content, give the author credit, and provide a live link to the Web site I am working on, www.pritzkerlaw.com. You may publish this in segments if you wish, but you must adhere to the above.

© 2006 Kathy Will

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